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What Is A Ghostwriting Service?
A ghostwriter works behind the scenes to write your article, keynote speech or book for you. You own the rights, but the ghostwriter is the wordsmith. An outstanding ghostwriter will take the time to capture “your voice” so that the words become your own.
Who Needs A Ghostwriter?
Busy executives who do not have the time or the inclination to write are key examples of people who need ghostwriters.
Why Hire A Ghostwriter For Business Purposes?
Leaders from various fields today are finding that having their own book or their own seminar is creating publicity not only for themselves but for their company.
It is also an opportunity to capture an in-depth portrayal of their vision, mission and philosophy for their company that they might otherwise have left to simple mission statements.
Hiring a ghostwriter is also a keen opportunity for an organization’s employee base to gather around a cause, build morale and support something for which they have a deeper understanding.
How Do I Select A Ghostwriter?
When selecting a ghostwriter, it is important to find someone who is an experienced writer, with a style you enjoy reading. Ideally, the ghostwriter you hire will have some interest in your chosen topic.
What Does A Ghostwriter Need From Me?
A ghostwriter needs many details from you such as your overall plan for this article, speech or book. A book commitment involves various extensive details that other writing forms do not need such as what the book will be used for (i.e. in-house training, recognition for the company and author, and/or world market exposure). A questionnaire can typically outline all these details including where the information will come from. In other words, will written notes, oral interviews, research, seminar auditing, or transcribing recordings provide the information needed? A ghostwriter will charge more for a project that requires research than for one that has all the information assembled.
What Kind Of Return On Investment Can I Expect?
One has only to look at popular talk shows that carry weighty news to find that the bulk of guests on these shows have books in their name. Talk show hosts like Larry King and Oprah statistically invite 80% of their guests onto their shows that have books to talk about. Fortune 500 Leaders find the return on their investment can increase their credibility within the organization, increase world market exposure, and attract strategic partnerships in a way that no other form of marketing can do.
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